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All right, so let's talk about the importance of your YouTube description and how to basically optimize

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it for search and suggested so you can bring more views, more SOB's, et cetera, et cetera, et cetera.

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So first and foremost, I want to touch on the fact that this is super over.

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Look, this is the number one thing.

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Well, if not the number one thing, it's it's one of the number one things that I see across the board

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that nobody is doing and nobody's capitalizing on.

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And this is something that I've learned from top YouTube's, a lot of them, not just a few.

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I gonna to give you one example specifically in this video at the end.

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So this is super overlooked by everybody.

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Nobody focuses on their YouTube description, but you should.

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So this is a valuable place that you can put as many potential keywords as possible.

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Think of it as a as a keyword injection zone.

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Right.

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But you don't just put keywords there, obviously.

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Then it's not gonna it's not gonna come off very good.

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And I believe that Google is probably smarter than that.

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Google being YouTube in this specific instance, because Google owns YouTube.

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Google smarter than that in indexing it.

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So what you want to do is you want to form a good long description that basically details your video

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and summarizes it and then stuff it full of keywords that you can potentially rank for those.

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Right.

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So it makes no sense, in my opinion, that people spend all this time literally hours creating a great

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video.

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Planning it, recording it, editing it, and then, you know, creating the thumbnail and so on and

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so forth.

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Right.

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But then they spend like a minute or two writing a very short paragraph description.

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I mean, really think about that for a second.

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Really take a minute and think about that for a second.

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It makes no sense.

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OK.

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So what I recommend that you do is you take a bit of time to write a good FERO description that stuffed

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full of keywords.

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Right.

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You it shouldn't just be, like I said, listed out keywords.

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I've seen people do that before as well and doesn't look very good.

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So it should read well to people that want the video summary in written format.

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Right.

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But also be stuff, all keywords.

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Then you want to basically put keywords in that sporadically place and you want many different variations

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of related keywords to the video.

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So I'm not Arbitrages is a good example because I teach a lot of online arbitrage.

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Right.

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So if somebody searches online arbitrage, I want that to be my description circumstantially ranked.

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If somebody searches for how to do online arbitrage on Amazon, I want that to potentially be in my

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description so I can rank for it.

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Right.

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It doesn't necessarily have to be in the title.

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I want that to be my description so that I can potentially rank where somebody researches reselling

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on Amazon 2019.

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Well, I want that to potentially be in my description as well so I can rank what rights you want.

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Different variations.

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Think about that when you're writing your description, basically write a summary and try to stuff in

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as many variations while still having it read well as potentially possible.

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So this will pay massive, massive, massive dividends in the days and the months to come.

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Think like we've talked about before.

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Evergreen, not just in your title, but as your description as well, because that will, I promise

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you, help you rank for those keywords when people search that in their search results.

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If that shows up in your description, you have a potential chance to rank for it as well.

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OK.

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So another little kid tip and caveat before we get into some of these examples here are that that if

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you're somebody that repurpose content, you know, for Instagram or repurpose this content for Facebook

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or, you know, even has a blog, a lot of people will create YouTube videos and then they'll post that

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video on their blog and they'll write a summary.

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Same thing you can just do at one time.

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Right?

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Write your summary, put it in the description, and then you potentially ranked for all those keywords

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as well.

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So to recap, you've put in your blog, you can also take that and put it into the LinkedIn posts.

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You can also repurpose it for Facebook and you and Instagram, et cetera, et cetera, et cetera.

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You can think of it as a place to take that written piece of content that you might spend five to 10

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minutes on and write a good therapist content because you're only limited to 5000 characters and a YouTube

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description anyway.

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And then you can put it on a different platform and also use that as a piece, a piece of content.

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If you're a content creator, like I'm assuming that you are, if you're creating YouTube content.

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Right.

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So I put I post a long form, get to give me an example, long form content on Facebook.

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I post long form content on, you know, on LinkedIn.

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I also posted long form content a little bit on Instagram, my Instagram descriptions.

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I can use that YouTube description and take that copy that I've written for it and repurpose it for

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another platform very, very easily.

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All I have to do is invest the five to 10 minutes to write a good Theran.

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Right.

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So to prove to you that I'm not just saying that you should do this and that I actually do it.

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I'm gonna show you examples of some of my latest videos.

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Now, I do this almost every single video and you'll see here that I write long descriptions.

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Today, we're gonna go over how to get free products for online arbitrage.

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So get free products and potentially ranking for online arbitrage or potentially ranking for flip flip

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products on potentially ranking for, you know, on what at whatever marketplace.

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Amazon, eBay, MacQuarrie, postmark, etc..

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There's a reason I list that out now.

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It reads pretty well, but I'm ranking for online arbitrage.

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Amazon online arbitrage.

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eBay on the Namor, Trashman, McCarey, Posch.

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Same thing.

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Same thing here.

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And then you can continue reading this.

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You can make money doing online arbitrage and other keyword.

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What I'm trying to say is the more you do this and I just to show you, I'm not just making this up,

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you can you can rank four more potential keywords and think evergreen over the long term.

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Now, that's just an example of one video to prove I'm not just saying it.

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Here's another example.

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And I do this time and time again.

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Another example.

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Another example.

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Another example right here.

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It literally doesn't ever stop.

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I write a lot.

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A lot.

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A lot of good thought out descriptions.

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And there's a reason for that.

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Now, I learned this from Graham Stefan's course.

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I purchased Scorsone.

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It was like 300, 400 bucks, I don't remember.

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But I purchased countless courses from the top you tubers because I want to get all their secrets and

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basically everything that they know to put it to a YouTube channel.

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And then I take those pieces of content and those secrets and I put them into video format for you guys,

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like this one right here.

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Now, one of the things that I remember from his course and there was a lot of things was how much emphasis

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that he put on his descriptions and writing out good, detailed descriptions so he could potentially

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rank for keywords in there.

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And the dude has been crushing it here in 2019.

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When he started, I think he was that like a hundred and fifty thousand, if not two hundred thousand

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subs.

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Now he's upwards of a hundred six hundred thousand.

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And this was one of the best tips that he gave in his course.

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Nobody does it, but he goes crazy in his descriptions and writes them out full heartedly.

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Look at this.

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He does not just say this.

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If you pull up another video to show that he doesn't just do this in one video as well, it's another

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random one.

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I guarantee you, this one's a long description as well.

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Boom.

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So you get the picture.

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And this is one of the top YouTube's currently right now, obviously not just in, you know, number

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of subs, but booming.

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His channel has been completely killin it here.

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Two thousand and nineteen.

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And this is something I took directly from his course.

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And I highly, highly, highly recommend that you implement as well.

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So just to recap.

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Right.

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It makes no sense.

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They are going to spend all this time creating your video, but then short change your description with

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like a paragraph or a couple sentences.

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You can look across the board at Cowlitz examples of people that do that and don't grow.

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So utilize your description, utilize all 5000 characters to your advantage and write some well thought

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out detailed descriptions.

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And it will pay off for you.